Most influential words
choose the best words for your notifications
In the "Most influential words" charts we show you the words that are having the greatest impact, those that have been used in the notification headlines with the highest open rate, CTR. To make this possible, every weekend our system will analyze the words that are repeated more than 3 times in immediate or scheduled campaigns of the last 90 days with more than 100 deliveries.
The size and color of the words used in the clouds is determined by their relevance:
- The more successful the word, the bigger it shows.
- The colors associated with the impact from greatest to least importance are: dark blue, green, light blue, orange.
As an example, in the following chart "Your best words" would go from highest to lowest importance: cambio, bajo, fuera, meses, estados, mañana, posible.
Depending on the degree of information we have about the notifications you have sent, you will see one or two clouds:
- "Your best words" cloud for the words you have used in your notifications
- "Trending in your sector" cloud for the cloud associated with your sector
- "Trending" cloud for the general cloud of indigitall data
Looking to keep anonymity, we will not always show the cloud associated with the sector. Also, you may not see any cloud yet if we have not yet collected enough information in the language in which you send notifications.
Resources
Use the power of words in your campaigns
Artificial Intelligence to send notifications at the Best Time