What are push notifications?

Push notifications have become a new way of communication that boosts user engagement through a wide variety of options such as customization, geolocation or enriched images. They can also be used both in websites and mobile apps, among many other possibilities.

What should you know about push notifications?

1. Push notifications are the most important and widely used channel in apps.
2. Push notifications are the fundamental tool for retargeting and recovering users that have not completed the conversion process.
3. Push notifications are quick to use, also when including interactive messages and rich media.